As World Quality Month celebrations are replaced with attention to holiday celebrations and November’s focus fades into the distant past, facing a new year in the darkness of December may represent an opportunity to pay attention to issues related to developing and managing technology and contemplating the future of a company or organization.
Last month’s issue of Harvard Business Review, with a cover story related to “What really keeps CEOs awake at night,” addressed the timing of innovative technologies in an article authored by Ron Adner and Rahul Kapoor (https://hbr.org/2016/11/right-tech-wrong-time). We all know of technological innovations that have been released too late and missed the revolution (the article cites Blockbuster’s failure to address the shift from rentals to streaming, for example), as well as those that have been ready too soon, falling into a market that does not perceive their value.
To avoid the “right tech, wrong time” scenario, Adner and Kapoor suggest looking more closely at the ecosystems that support technologies. Understanding the competition between the new and the old ecosystems can help to assure more accurate predictions about the timing of transitions, and to render decisions about allocating resources more effective.